Jaan London

Jaan London offers high-end Pakistani / Eastern fashion for customers in the UK, blending traditional styles with luxury materials and modern cuts. The goal was to build a storefront that reflects elegance, culture, and premium craftsmanship.

Objectives

For Jaan London, we aimed to:

Position the brand as luxury + authentic Eastern fashion
Make product browsing effortless and visually compelling
Improve user trust with premium visuals & service info
Boost conversions, especially in “sale”, “bridal”, and “ready to wear” categories

Features & Tools Used

Here are the tools & features integrated:

Shopify (or platform used) with custom theme work
Payment gateways & trust signals (shipping policies, returns)
Size guide, return form, FAQ sections
Newsletter signup + discounts
Social media links & customer reviews

Product Structure & Catalog Setup

Clarity and ease of navigation were central to structuring the catalog.

UI/UX

Heritage Meets Modern

Colour schemes and patterns that reflect rich Eastern embroidery, balanced with clean modern layouts.

Premium Fabric Showcase

High-quality close-ups of textures (velvet, lawn, linen) for authenticity and material trust.

Cultural Elegance

Traditional motifs, gold accents, and elegant typography emphasise the brand’s Eastern roots.

Performance Optimization

To ensure seamless browsing and sales, especially on mobile:

Optimised product and catalogue images (size & formats)
Lazy loading for off-screen product images
CSS/JS minified + deferred to speed up page loads
Responsive design ensuring visits from phones & tablets feel smooth

SEO & Content Strategy

Visibility & search were improved through targeted content and structure.

Optimised meta-titles & descriptions for collections & products (bride wear, Eastern fashion UK, etc.)
Blog / news section for fashion-events, styling tips, cultural trends
Structured data for product pages & Social proof (reviews)
Clear policies & “about us” to build trust