Essential Green
Essential Green is a premium vegan skincare brand offering natural, Dead Sea mineral-infused skincare. The site emphasizes purity, effectiveness, and ethical beauty, delivering both luxury feel and wellness certainty.
Objectives
We set out to build a site that captures both luxury and trust, enhances product discovery, and boosts customer confidence across devices.
Show dedication to natural sourcing and ingredient purity
Simplify navigation for Acne, Anti-Aging, Whitening lines
Instill confidence via transparency (shipping returns, ingredients, policies)
Increase conversion rates while maintaining brand prestige
Features & Tools Used
Shopify with custom theme tweaks
Vegan / cruelty free badges + ingredient tabs
Newsletter capture & discount codes
Live chat or contact import for customer queries
Analytics (GA4 or Shopify analytics) + performance tracking
Product Catalog & Structure
Essential Green offers multiple solution lines. We organized them clearly and made it simple for customers to compare and shop.
- Collections: Acne Solutions, Anti-Aging, Whitening Solutions
- Filters by skin concern, ingredient type, price
- Highlighted best sellers & limited edition lines
Design & Branding
Natural Elegance
Warm, earthy tones combined with minimalist layout to emphasize purity and premium texture.
Luxury Craftsmanship
High-quality product imagery & packaging visuals evoke refinement; design details underscore complexity and quality.
Trust & Transparency
Clear policies, ingredient lists, and vegan badges placed prominently to build confidence with conscious customers.
Performance Optimization
Speed, efficiency, and mobile experience were priorities in every technical decision.
Lazy loading for images and sliders
WebP or compressed image formats used throughout
CSS/JS minified; unused code removed
Responsive design ensuring fast, smooth mobile browsing
SEO & Content Strategy
To attract traffic and build brand authority, we focused on clean content and keyword targeting.
Meta titles & descriptions optimized for skin-care and vegan beauty keywords
Blog content: skincare routines, ingredient benefits, “how to” guides
Structured data for products and reviews
Social proof via testimonials and user feedback
Results
After launch, the following metrics showed clear growth and user engagement improvements:
+45%
increase in organic traffic
+15%
higher conversion rate
19%
reduction in bounce rate
+26%
repeat customer rate
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